Photo of Essaouira, Morocco

The Misty Medina on the North Atlantic

Traveling to Morocco? Read my travel guide.

Perched above cliffs that recede dramatically into the North Atlantic, the seaside city of Essaouira, Morocco is set amid scenery that seems more befitting of Brittany or even Western Ireland. Its bone-white buildings accented in deep blue are about as far as you can get from the warm reds and pinks that define medinas in Moroccan cities like Marrakech and Rabat.


These reasons alone make a trip all the way to the western edges of the African continent all the more rewarding. Once you can learn to pronounce and remember the city’s strange name, book a bus ticket to Essaouira, the sparkling gem of Morocco’s Atlantic coast.

History of Essaouira

Known as “Tassort” in the local Berber language and “Mogador” in Portuguese, Essaouira (pronounced ess-oo-wee-rah) was first explored by the Carthaginian navigator Hanno around 400 B.C. More recently, in 1506, Manuel I of Portugal established several forts there. The Portuguese retreated less than half a century later; The French had come and gone by 1700.


The city you see now when you set foot in Essaouira began in the mid 18th century, when Mohammed III of Morocco began using it as a port for trading with European powers. Although initially fruitful, this decision would backfire in 1844 at the onset of the first Franco-Moroccan war, which would once again relegate Essaouira to French control, between 1912 and 1956.


It was during this “French protectorate” period that Essaouira began to gain popularity as a tourist destination for Europeans. As is the case throughout much of the rest of Morocco, French cultural influence in Essaouira is still strong.

Things to Do in Essaouira

An incredible air of history – and, to be sure, a sea breeze of the non-figurative sort – came over me as soon as I arrived in Essaouira. So, I got pretty immediately to traipsing around the old city, entering into the medina and walking through main souk, before watching the sunset over the misty North Atlantic.


As I strolled along the sea, I imagined the cannons that fortify the stone wall firing at incoming vessels, and reveled in the seagulls that seemed to be flying past me in slow motion. It was also at this point that I began to realize perhaps my decision to indulge in some grilled lamb from a roadside stall en route to Essaouira had been a bad one, a fear that was confirmed shortly thereafter.


As a result of my poor eating choice, I didn’t get to explore Essaouira much more than the photos in this post convey. Although, as you can see from the photos, I didn’t do too shabby for effectively having only a couple hours in Essaouria, huh?

Bus from Marrakech to Essaouira

Street meat fiascos notwithstanding, the best way to travel to Essaouira from Marrakech is indeed by bus. As I detailed in my post on getting around in Morocco, two bus options between Essaouira and Marrakech exist: The government-run “CTM” bus; Or a public, local bus.

In Morocco, “government-run” is synonymous with “high-quality” and “legitimate,” so you should book a CTM bus if you can. As of January 2012, these depart Marrakech at 8 a.m. and 12 noon. Regardless of which bus you take, the cost is 80 D.H. (about $12) one-way and the journey takes between three and fours hours.

Where to Stay in Essaouira

Although Essaouira isn’t a tourist hub along the lines of Marrakech or Fez, it is a popular spot for foreign tourists and Moroccan locals alike. As a result lodging options are plentiful, where you prefer luxury hotels, basic hostels or anywhere in-between.

Since this is Leave Your Daily Hell and my budget policy is always “as cheap as possible,” I’m going to recommend hostels. Personally, I stayed at Riad el Pacha, a charming riad-style hostel located just off the main shopping street. The riad had the classic open Moroccan construction and a lovely rooftop terrace that provide an amazing view of the entire city.


About The Author

is the author of 670 posts on Leave Your Daily Hell.

Robert founded Leave Your Daily Hell in 2010 so that other travelers would have an entertaining, reliable source of information, advice and inspiration at their fingertips. Want to travel more often? Subscribe to email updates today!

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